Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of loca...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/20640/ http://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf |