Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee

The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of loca...

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Bibliographic Details
Main Authors:	Mohd Shariff, Fadzilah, Ahmad Sapawi, Dg. Khairunisa, Wee, Hassnah
Format:	Article
Language:	English
Published:	2016
Subjects:	Nutrition. Foods and food supply Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/20640/ http://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf

id	uitm-20640
recordtype	eprints
spelling	uitm-206402018-07-17T02:59:52Z http://ir.uitm.edu.my/id/eprint/20640/ Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah Nutrition. Foods and food supply Food service The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of local functional food taste, appearance and functionality are influenced with customer satisfaction. The study proposes six propositions, focusing on the local functional food attributes which correspond with customer satisfaction. It is believed that this article will provide clear insights into how local functional food attributes affect satisfaction. The assessment is vital as customer satisfaction is the key ingredient in capturing customer loyalty and the retention of purchase. 2016 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf Mohd Shariff, Fadzilah and Ahmad Sapawi, Dg. Khairunisa and Wee, Hassnah (2016) Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 8 (2). pp. 45-54.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Nutrition. Foods and food supply Food service
spellingShingle	Nutrition. Foods and food supply Food service Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
description	The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of local functional food taste, appearance and functionality are influenced with customer satisfaction. The study proposes six propositions, focusing on the local functional food attributes which correspond with customer satisfaction. It is believed that this article will provide clear insights into how local functional food attributes affect satisfaction. The assessment is vital as customer satisfaction is the key ingredient in capturing customer loyalty and the retention of purchase.
format	Article
author	Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah
author_facet	Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah
author_sort	Mohd Shariff, Fadzilah
title	Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
title_short	Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
title_full	Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
title_fullStr	Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
title_full_unstemmed	Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
title_sort	malaysian local functional food attributes and customer satisfaction / fadzilah mohd shariff, dg. khairunisa ahmad sapawi and hassnah wee
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/20640/ http://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf
first_indexed	2023-09-18T23:04:58Z
last_indexed	2023-09-18T23:04:58Z
_version_	1777418422066348032

Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee

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