Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This ne...

Full description

Bibliographic Details
Main Authors:	Awang Razli, Izyanti, A. Jamal, Salamiah, Mohd Zahari, Mohd Salehuddin
Format:	Article
Language:	English
Published:	UiTM Press 2017
Subjects:	Travel and the state. Tourism Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/20657/ http://ir.uitm.edu.my/id/eprint/20657/1/AJ_IZYANTI%20AWANG%20RAZLI%20JTHCA%2017.pdf

id	uitm-20657
recordtype	eprints
spelling	uitm-206572018-07-17T01:39:13Z http://ir.uitm.edu.my/id/eprint/20657/ Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari Awang Razli, Izyanti A. Jamal, Salamiah Mohd Zahari, Mohd Salehuddin Travel and the state. Tourism Hospitality industry. Hotels, clubs, restaurants, etc. Food service Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This new and evolving sector of access-based hospitality service poses few questions for the future direction of the hospitality industry. Therefore, the main purpose of this study is to analyse the dimensionality of the concept of perceived value in P2P accommodation, adapting the PERVAL scale of measurement. Five dimensions will be studied which inclusive of functional value, value for money, emotional value, social value and novelty value. These dimensions will be tested on how it may contribute to the overall perceived value in P2P accommodation. The proposed study which is quantitative in nature attempt to collect primary data via web based questionnaire. Data will be analysed using SPSS version 22.0. The results will be used to develop potential marketing strategies for the P2P accommodation industry consequently. Management implications and academic contributions of the research are discussed. UiTM Press 2017 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20657/1/AJ_IZYANTI%20AWANG%20RAZLI%20JTHCA%2017.pdf Awang Razli, Izyanti and A. Jamal, Salamiah and Mohd Zahari, Mohd Salehuddin (2017) Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari. Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb, 9. pp. 213-224.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	Travel and the state. Tourism Hospitality industry. Hotels, clubs, restaurants, etc. Food service Awang Razli, Izyanti A. Jamal, Salamiah Mohd Zahari, Mohd Salehuddin Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari
description	Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This new and evolving sector of access-based hospitality service poses few questions for the future direction of the hospitality industry. Therefore, the main purpose of this study is to analyse the dimensionality of the concept of perceived value in P2P accommodation, adapting the PERVAL scale of measurement. Five dimensions will be studied which inclusive of functional value, value for money, emotional value, social value and novelty value. These dimensions will be tested on how it may contribute to the overall perceived value in P2P accommodation. The proposed study which is quantitative in nature attempt to collect primary data via web based questionnaire. Data will be analysed using SPSS version 22.0. The results will be used to develop potential marketing strategies for the P2P accommodation industry consequently. Management implications and academic contributions of the research are discussed.
format	Article
author	Awang Razli, Izyanti A. Jamal, Salamiah Mohd Zahari, Mohd Salehuddin
author_facet	Awang Razli, Izyanti A. Jamal, Salamiah Mohd Zahari, Mohd Salehuddin
author_sort	Awang Razli, Izyanti
title	Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari
title_short	Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari
title_full	Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari
title_fullStr	Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari
title_full_unstemmed	Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari
title_sort	perceived value in peer-to-peer (p2p) accommodation: a case of airbnb / izyanti awang razli, salamiah a. jamal and mohd salehuddin mohd zahari
publisher	UiTM Press
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/20657/ http://ir.uitm.edu.my/id/eprint/20657/1/AJ_IZYANTI%20AWANG%20RAZLI%20JTHCA%2017.pdf
first_indexed	2023-09-18T23:05:00Z
last_indexed	2023-09-18T23:05:00Z
_version_	1777418423701078016

Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari

Similar Items