Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]
The tourism industry holds huge potential for Melaka with its inception as World Heritage Site (WHS) by UNESCO on 8 July 2008. In the effort to promote heritage tourism, tourism authorities and businesses must be aware of the need to shift away from mass tourism towards a more responsible tourism. T...
| Main Authors: | , , , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/20891/ http://ir.uitm.edu.my/id/eprint/20891/1/LP_FAIZAH%20ABD%20RAHIM%20RMI%2013_5.pdf |