Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin

The scope of study in this research is Farmers’ Market participant perceived service quality of FAMA. In this study, the researcher uses the SERVQUAL model to measuring the service quality. The problem occur when have the differences between the customer expectation and customer perception. The firm...

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Main Author:	Jamalludin, Farhanah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Agriculture and the environment
Online Access:	http://ir.uitm.edu.my/id/eprint/20921/ http://ir.uitm.edu.my/id/eprint/20921/1/PPb_FARHANAH%20JAMALLUDIN%20BM%20T%2010_5.pdf

id	uitm-20921
recordtype	eprints
spelling	uitm-209212018-09-19T06:55:20Z http://ir.uitm.edu.my/id/eprint/20921/ Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin Jamalludin, Farhanah Agriculture and the environment The scope of study in this research is Farmers’ Market participant perceived service quality of FAMA. In this study, the researcher uses the SERVQUAL model to measuring the service quality. The problem occur when have the differences between the customer expectation and customer perception. The firms are difficult to measure the service quality. The researcher measure the service quality base on Parasuraman et al., 1988 five dimensions of service quality which responsiveness, reliability, assurance, empathy and tangibles. The respondents for this research consist of the participants at MEGA Farmers’ Market Kuantan. The data from this research was collected by the questionnaire that given to the respondent. Then the data were analyzed using reliability analysis, frequency distribution, cross tabulation, coefficient of correlation and linear regression. From the analysis, the result shows that the SERVQUAL dimensions have significantly relationship with customer expectation and customer perception. Other than that, results shows there is a relationship of differences in SERVQUAL dimensions perceived by the customers in assessing overall service quality of FAMA. The result shows that Farmers’ Market participant really perceived service quality of FAMA when the R (correlation) between SERVQUAL dimensions and customer perception is higher than R (correlation) between SERVQUAL dimensions and customer expectation. This is the FAMA responsibility to make sure what the customers expected to received match with what the customers perceived. Faculty of Business and Management 2010-04 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20921/1/PPb_FARHANAH%20JAMALLUDIN%20BM%20T%2010_5.pdf Jamalludin, Farhanah (2010) Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin. [Student Project] (Submitted)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Agriculture and the environment
spellingShingle	Agriculture and the environment Jamalludin, Farhanah Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin
description	The scope of study in this research is Farmers’ Market participant perceived service quality of FAMA. In this study, the researcher uses the SERVQUAL model to measuring the service quality. The problem occur when have the differences between the customer expectation and customer perception. The firms are difficult to measure the service quality. The researcher measure the service quality base on Parasuraman et al., 1988 five dimensions of service quality which responsiveness, reliability, assurance, empathy and tangibles. The respondents for this research consist of the participants at MEGA Farmers’ Market Kuantan. The data from this research was collected by the questionnaire that given to the respondent. Then the data were analyzed using reliability analysis, frequency distribution, cross tabulation, coefficient of correlation and linear regression. From the analysis, the result shows that the SERVQUAL dimensions have significantly relationship with customer expectation and customer perception. Other than that, results shows there is a relationship of differences in SERVQUAL dimensions perceived by the customers in assessing overall service quality of FAMA. The result shows that Farmers’ Market participant really perceived service quality of FAMA when the R (correlation) between SERVQUAL dimensions and customer perception is higher than R (correlation) between SERVQUAL dimensions and customer expectation. This is the FAMA responsibility to make sure what the customers expected to received match with what the customers perceived.
format	Student Project
author	Jamalludin, Farhanah
author_facet	Jamalludin, Farhanah
author_sort	Jamalludin, Farhanah
title	Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin
title_short	Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin
title_full	Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin
title_fullStr	Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin
title_full_unstemmed	Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin
title_sort	farmers’ market participant perceived service quality of fama / farhanah jamalludin
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/20921/ http://ir.uitm.edu.my/id/eprint/20921/1/PPb_FARHANAH%20JAMALLUDIN%20BM%20T%2010_5.pdf
first_indexed	2023-09-18T23:05:29Z
last_indexed	2023-09-18T23:05:29Z
_version_	1777418454117122048

Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin

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