Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad

Intense competition in the business of foods industry forces Muslim retailers to look for their best approach to attract and create a halal food to their customers. However some of retailers take an easy action in operating their restaurants which can be create issues to Muslim customers sensitivity...

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Bibliographic Details
Main Author: Muhamad, Noor Emma Lina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21062/
http://ir.uitm.edu.my/id/eprint/21062/1/PPb_NOOR%20EMMA%20LINA%20MUHAMAD%20M%20BM%2018_5.pdf