The effectiveness of the promotional tools in creating awareness to current and potential clients of Islamic Banking and Finance Institute Malaysia / Noor Nadirah Mohd Adam
This research is about a study of the effectiveness of the promotional tools in creating awareness to current and potential clients of IBFIM. These promotional tools which include direct marketing, advertising, publicity, sales promotion and personal selling are the factors that have been done by IB...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21064/ http://ir.uitm.edu.my/id/eprint/21064/1/PPb_NOOR%20NADIRAH%20MOHD%20ADAM%20M%20BM%2008_5.pdf |