A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice q...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21084/ http://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf |