The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
A brand with strong brand equity is a very valuable asset. Measuring the actual equity of a brand name is difficult. The consumers who trust and display loyalty toward a brand are willing to try to adopt brand extension. Thus, this study is undertaken to examine what are the pertinent factors that l...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21102/ http://ir.uitm.edu.my/id/eprint/21102/1/PPb_NORHASLIA%20%20HASSAN%20M%20BM%2006_5.pdf |