The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar
The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out th...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21204/ http://ir.uitm.edu.my/id/eprint/21204/1/PPb_NURSYAMIMI%20MOHD%20ANUAR%20M%20BM%2006_5.pdf |