Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam
The practice of celebrity endorsement has become an effective marketing tool for companies to communicate about their products to the consumers in recent years. The purpose of this study is to investigate the influence of celebrity endorsement on customer purchase intention in smartphone industry. C...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21278/ http://ir.uitm.edu.my/id/eprint/21278/1/PPb_RUSYDEE%20AQIM%20ROSLAM%20M%20BM%2018_5.pdf |