Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis

In today's market competition, retailers have to evaluate the performance in order to compete with the competitors. Therefore, researcher has made a discussion with supervisor to come out with several factors that influence the customer acceptance towards Lazaria Shop. The important factors are...

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Bibliographic Details
Main Author: Abdul Azis, Shahiela Akma
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21281/
http://ir.uitm.edu.my/id/eprint/21281/1/PPb_SHAHIELA%20AKMA%20ABDUL%20AZIS%20M%20BM%2005_5.pdf