Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis

In today's market competition, retailers have to evaluate the performance in order to compete with the competitors. Therefore, researcher has made a discussion with supervisor to come out with several factors that influence the customer acceptance towards Lazaria Shop. The important factors are...

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Bibliographic Details
Main Author:	Abdul Azis, Shahiela Akma
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/21281/ http://ir.uitm.edu.my/id/eprint/21281/1/PPb_SHAHIELA%20AKMA%20ABDUL%20AZIS%20M%20BM%2005_5.pdf

id	uitm-21281
recordtype	eprints
spelling	uitm-212812018-10-22T09:17:38Z http://ir.uitm.edu.my/id/eprint/21281/ Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis Abdul Azis, Shahiela Akma Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction In today's market competition, retailers have to evaluate the performance in order to compete with the competitors. Therefore, researcher has made a discussion with supervisor to come out with several factors that influence the customer acceptance towards Lazaria Shop. The important factors are the four elements in the marketing mix: product, price, place and promotion. The main purpose of this study is to get as much possible information in order to help the organization to plan better for the success in the future and also enhance customers' satisfaction. Since the company will target more sales and profit in the future, all the information are important to be recognized in order to increase the performance and to face intense competition from the competitors. Lazaria Shop also has to identify the weaknesses from the existing business and try to make improvement in future to attract more customers visit the shop and not to make the same mistakes as before. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21281/1/PPb_SHAHIELA%20AKMA%20ABDUL%20AZIS%20M%20BM%2005_5.pdf Abdul Azis, Shahiela Akma (2005) Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Abdul Azis, Shahiela Akma Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
description	In today's market competition, retailers have to evaluate the performance in order to compete with the competitors. Therefore, researcher has made a discussion with supervisor to come out with several factors that influence the customer acceptance towards Lazaria Shop. The important factors are the four elements in the marketing mix: product, price, place and promotion. The main purpose of this study is to get as much possible information in order to help the organization to plan better for the success in the future and also enhance customers' satisfaction. Since the company will target more sales and profit in the future, all the information are important to be recognized in order to increase the performance and to face intense competition from the competitors. Lazaria Shop also has to identify the weaknesses from the existing business and try to make improvement in future to attract more customers visit the shop and not to make the same mistakes as before.
format	Student Project
author	Abdul Azis, Shahiela Akma
author_facet	Abdul Azis, Shahiela Akma
author_sort	Abdul Azis, Shahiela Akma
title	Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
title_short	Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
title_full	Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
title_fullStr	Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
title_full_unstemmed	Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
title_sort	customer acceptance towards the marketing mix at lazaria shop ayer keroh fly-over restaurant melaka / shahiela akma abdul azis
publisher	Faculty of Business and Management
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/21281/ http://ir.uitm.edu.my/id/eprint/21281/1/PPb_SHAHIELA%20AKMA%20ABDUL%20AZIS%20M%20BM%2005_5.pdf
first_indexed	2023-09-18T23:06:14Z
last_indexed	2023-09-18T23:06:14Z
_version_	1777418501289410560

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis

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