Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line networ...

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Bibliographic Details
Main Author: Shariffudin, Siti Nor Ain
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/21305/
http://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/21305/
http://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf

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