Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri
The purpose of this study was to assist Selesa Beach Resort, Port Dickson in improving their service quality towards increasing the customer loyalty. The results of this study illustrate to develop a clear understanding on the dimensions of service quality in the context of Selesa Beach Resort, Port...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21311/ http://ir.uitm.edu.my/id/eprint/21311/1/PPb_SITI%20ZUBAIDAH%20BAKRI%20M%20BM%2007_5.pdf |