The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road sh...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2007
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21392/ http://ir.uitm.edu.my/id/eprint/21392/1/PPb_AMIR%20HUSSEIN%20MOHD%20SHARIFF%20M%20BM%2007_5.pdf |