Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman

This research was conducted focusing on the 'sales performance' of product customization at Proseeska. Basically, it is difficult for Proseeska to stay survive within the industry since Proseeska which is one of the only few Bumiputera companies has to compete with many companies who offer...

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Bibliographic Details
Main Author: Abdul Rahman, Liyana Atiqah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21459/
http://ir.uitm.edu.my/id/eprint/21459/1/PPb_LlYANA%20ATIQAH%20ABDUL%20RAHMAN%20M%20BM%2008_5.pdf