Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood

The purpose of the paper is to compare the measurement of customers' satisfaction towards Bayo service based on their expectation and perceived value by empirically based research. The research has been design by classify the precise theoretical framework. First, based on previous research, the...

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Bibliographic Details
Main Author: Mahmood, Mohd Wahyuddin
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21484/
http://ir.uitm.edu.my/id/eprint/21484/1/PPb_MOHD%20WAHYUDDIN%20MAHMOOD%20M%20BM%2008_5.pdf