The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on ma...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21485/ http://ir.uitm.edu.my/id/eprint/21485/1/PPb_MUHD%20NAIM%20RAZALI%20M%20BM%2008_5.pdf |