The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
The overall objective of this study is to identify association between Corporate Social Responsibility (CSR) with customer satisfaction towards banking sector, to identify association between Customer-Company Identification (CCI) with customer satisfaction towards banking sector, to identify associa...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2018
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21792/ http://ir.uitm.edu.my/id/eprint/21792/1/PPb_WAN%20NUR%20HIDAYAH%20WAN%20AHMAD%20HIDHIR%20M%20BM%2018_5.pdf |