The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir

The overall objective of this study is to identify association between Corporate Social Responsibility (CSR) with customer satisfaction towards banking sector, to identify association between Customer-Company Identification (CCI) with customer satisfaction towards banking sector, to identify associa...

Full description

Bibliographic Details
Main Author:	Ahmad Hidhir, Wan Nur Hidayah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Consumer satisfaction Banking Trust services. Trust companies
Online Access:	http://ir.uitm.edu.my/id/eprint/21792/ http://ir.uitm.edu.my/id/eprint/21792/1/PPb_WAN%20NUR%20HIDAYAH%20WAN%20AHMAD%20HIDHIR%20M%20BM%2018_5.pdf

id	uitm-21792
recordtype	eprints
spelling	uitm-217922018-12-26T01:48:38Z http://ir.uitm.edu.my/id/eprint/21792/ The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir Ahmad Hidhir, Wan Nur Hidayah Consumer satisfaction Banking Trust services. Trust companies The overall objective of this study is to identify association between Corporate Social Responsibility (CSR) with customer satisfaction towards banking sector, to identify association between Customer-Company Identification (CCI) with customer satisfaction towards banking sector, to identify association between trust with customer satisfaction towards banking sector and to identify most influential factor of independent variable towards dependent variable. Simple random sampling was used in this study and structured questionnaire were used and distributed to 136 respondents whom are staff in UiTM Cawangan Melaka Kampus Bandaraya. Results from data analysis were based on SPSS version 20. The quantitative type of data was used for the purpose of the study. This research thus proposes three independent variable which are corporate social responsibility (CSR), customer-company identification (CCI) and trust and also to investigate these relationship and effect on customer satisfaction on banking sector. The results show that all of these variables have positive relationships with customer satisfaction in banking sectors. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21792/1/PPb_WAN%20NUR%20HIDAYAH%20WAN%20AHMAD%20HIDHIR%20M%20BM%2018_5.pdf Ahmad Hidhir, Wan Nur Hidayah (2018) The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Banking Trust services. Trust companies
spellingShingle	Consumer satisfaction Banking Trust services. Trust companies Ahmad Hidhir, Wan Nur Hidayah The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
description	The overall objective of this study is to identify association between Corporate Social Responsibility (CSR) with customer satisfaction towards banking sector, to identify association between Customer-Company Identification (CCI) with customer satisfaction towards banking sector, to identify association between trust with customer satisfaction towards banking sector and to identify most influential factor of independent variable towards dependent variable. Simple random sampling was used in this study and structured questionnaire were used and distributed to 136 respondents whom are staff in UiTM Cawangan Melaka Kampus Bandaraya. Results from data analysis were based on SPSS version 20. The quantitative type of data was used for the purpose of the study. This research thus proposes three independent variable which are corporate social responsibility (CSR), customer-company identification (CCI) and trust and also to investigate these relationship and effect on customer satisfaction on banking sector. The results show that all of these variables have positive relationships with customer satisfaction in banking sectors.
format	Student Project
author	Ahmad Hidhir, Wan Nur Hidayah
author_facet	Ahmad Hidhir, Wan Nur Hidayah
author_sort	Ahmad Hidhir, Wan Nur Hidayah
title	The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
title_short	The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
title_full	The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
title_fullStr	The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
title_full_unstemmed	The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
title_sort	effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / wan nur hidayah wan ahmad hidhir
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21792/ http://ir.uitm.edu.my/id/eprint/21792/1/PPb_WAN%20NUR%20HIDAYAH%20WAN%20AHMAD%20HIDHIR%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:07:19Z
last_indexed	2023-09-18T23:07:19Z
_version_	1777418569600991232

The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir

Similar Items