Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing lite...
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Institute of Graduate Studies, UiTM
2018
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/22261/ http://ir.uitm.edu.my/id/eprint/22261/1/ABS_WADDAH%20ISMAIL%20THABET%20ALI%20TDRA%20VOL%2014%20IGS%2018.pdf |