Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing lite...

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Main Author:	Thabet Ali, Waddah Ismail
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Consumer satisfaction Personnel management. Employment management
Online Access:	http://ir.uitm.edu.my/id/eprint/22261/ http://ir.uitm.edu.my/id/eprint/22261/1/ABS_WADDAH%20ISMAIL%20THABET%20ALI%20TDRA%20VOL%2014%20IGS%2018.pdf

id	uitm-22261
recordtype	eprints
spelling	uitm-222612019-01-17T06:57:18Z http://ir.uitm.edu.my/id/eprint/22261/ Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali Thabet Ali, Waddah Ismail Consumer satisfaction Personnel management. Employment management Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing literature - despite many studies done on the concept of internal marketing, focus has been primarily limited to internal marketing model with the three dimensions namely, visions, development and rewards. Added to this, scholars that used internal marketing concepts with five or eleven dimensions excluded the extra dimensions like empowerment and internal communications because of low factor loadings. Furthermore, a study has yet to combine job satisfaction and organizational commitment as multiple mediators of the relationship between internal marketing and market orientation. In this study, the underpinning theories employed are the social exchange theory and the equity theory and they constituted the theoretical background of this study. This study aimed to validate and propose measurement models, validate and propose a full structural model of internal marketing influence in the market orientation, and estimate the influence of job satisfaction and organizational commitment as mediating factors. This study employed correlational survey as the study method, where a total of 407 cases were used… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/22261/1/ABS_WADDAH%20ISMAIL%20THABET%20ALI%20TDRA%20VOL%2014%20IGS%2018.pdf Thabet Ali, Waddah Ismail (2018) Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Personnel management. Employment management
spellingShingle	Consumer satisfaction Personnel management. Employment management Thabet Ali, Waddah Ismail Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
description	Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing literature - despite many studies done on the concept of internal marketing, focus has been primarily limited to internal marketing model with the three dimensions namely, visions, development and rewards. Added to this, scholars that used internal marketing concepts with five or eleven dimensions excluded the extra dimensions like empowerment and internal communications because of low factor loadings. Furthermore, a study has yet to combine job satisfaction and organizational commitment as multiple mediators of the relationship between internal marketing and market orientation. In this study, the underpinning theories employed are the social exchange theory and the equity theory and they constituted the theoretical background of this study. This study aimed to validate and propose measurement models, validate and propose a full structural model of internal marketing influence in the market orientation, and estimate the influence of job satisfaction and organizational commitment as mediating factors. This study employed correlational survey as the study method, where a total of 407 cases were used…
format	Book Section
author	Thabet Ali, Waddah Ismail
author_facet	Thabet Ali, Waddah Ismail
author_sort	Thabet Ali, Waddah Ismail
title	Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_short	Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_full	Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_fullStr	Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_full_unstemmed	Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_sort	modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of yemen / waddah ismail thabet ali
publisher	Institute of Graduate Studies, UiTM
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22261/ http://ir.uitm.edu.my/id/eprint/22261/1/ABS_WADDAH%20ISMAIL%20THABET%20ALI%20TDRA%20VOL%2014%20IGS%2018.pdf
first_indexed	2023-09-18T23:08:17Z
last_indexed	2023-09-18T23:08:17Z
_version_	1777418631119896576

Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

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