The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
Rice is the second important food crop in the world after wheat and Asia is the largest producer and consumer of rice. In Malaysia, rice is a staple food for Malaysians despite the introduction of other food item, rice has remained the main source of food energy for the majority the Malaysian popula...
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| Format: | Student Project |
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Faculty of Plantation and Agrotechnology
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22630/ |