The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli

Rice is the second important food crop in the world after wheat and Asia is the largest producer and consumer of rice. In Malaysia, rice is a staple food for Malaysians despite the introduction of other food item, rice has remained the main source of food energy for the majority the Malaysian popula...

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Bibliographic Details
Main Author:	Mohd Zulkepli, Mohamad Zulfadzlie
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2018
Subjects:	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/22630/

id	uitm-22630
recordtype	eprints
spelling	uitm-226302019-04-07T02:13:09Z http://ir.uitm.edu.my/id/eprint/22630/ The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli Mohd Zulkepli, Mohamad Zulfadzlie Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General) Rice is the second important food crop in the world after wheat and Asia is the largest producer and consumer of rice. In Malaysia, rice is a staple food for Malaysians despite the introduction of other food item, rice has remained the main source of food energy for the majority the Malaysian population. The objective of the study is to determine the behavior of the Melaka’s consumer in purchasing rice, to anticipates the perception among Melaka’s consumer in purchasing rice, and to examine the relation between behavior and perception among Melaka’s consumer in purchasing rice. There are 384 respondents around Jasin had been sampled to capture the information related to this study. The sample method used is Simple Random Sampling (SRS). The independent variable are behavior and perception of consumer in purchasing rice while dependent variable is purchasing rice of consumer. There are two type of analysis testing used to achieve the objective, which are correlation analysis testing and regression analysis testing. The result of correlation show behavior is 0.570 and perception is 0. 468 have significant relation with purchasing rice of consumers. For multiple regression that show the behavior factor is more dominant compare to the perception in purchasing rice by consumers. This can conclude that behavior can play important role to change the purchasing rice by consumer. Faculty of Plantation and Agrotechnology 2018 Student Project NonPeerReviewed Mohd Zulkepli, Mohamad Zulfadzlie (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General)
spellingShingle	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General) Mohd Zulkepli, Mohamad Zulfadzlie The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
description	Rice is the second important food crop in the world after wheat and Asia is the largest producer and consumer of rice. In Malaysia, rice is a staple food for Malaysians despite the introduction of other food item, rice has remained the main source of food energy for the majority the Malaysian population. The objective of the study is to determine the behavior of the Melaka’s consumer in purchasing rice, to anticipates the perception among Melaka’s consumer in purchasing rice, and to examine the relation between behavior and perception among Melaka’s consumer in purchasing rice. There are 384 respondents around Jasin had been sampled to capture the information related to this study. The sample method used is Simple Random Sampling (SRS). The independent variable are behavior and perception of consumer in purchasing rice while dependent variable is purchasing rice of consumer. There are two type of analysis testing used to achieve the objective, which are correlation analysis testing and regression analysis testing. The result of correlation show behavior is 0.570 and perception is 0. 468 have significant relation with purchasing rice of consumers. For multiple regression that show the behavior factor is more dominant compare to the perception in purchasing rice by consumers. This can conclude that behavior can play important role to change the purchasing rice by consumer.
format	Student Project
author	Mohd Zulkepli, Mohamad Zulfadzlie
author_facet	Mohd Zulkepli, Mohamad Zulfadzlie
author_sort	Mohd Zulkepli, Mohamad Zulfadzlie
title	The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
title_short	The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
title_full	The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
title_fullStr	The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
title_full_unstemmed	The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
title_sort	study of consumer’s behavior and perception in purchasing rice: case at jasin, melaka / mohamad zulfadzlie mohd zulkepli
publisher	Faculty of Plantation and Agrotechnology
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22630/
first_indexed	2023-09-18T23:09:05Z
last_indexed	2023-09-18T23:09:05Z
_version_	1777418680517263360

The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli

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