Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah
Limitations in setting up favorable retail market formats in terms of storage, presentation, arrangement of structure and the specified quality of the product is the main concern for retailers today (Tsiros & Heilman, 2005). Objectives of this study are to explore the key determinants of consume...
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| Format: | Student Project |
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Faculty of Plantation and Agrotechnology
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22892/ |