Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim

This study is mainly about the factors affecting consumer purchasing decision for halal food at Pasar Tani Mega. This study was conducted to measure the factors that affecting consumer purchasing decision for halal food which are halal logo displayed on packaging, awareness of cleanliness, religion...

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Bibliographic Details
Main Author: Hashim, Hamima
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23223/
http://ir.uitm.edu.my/id/eprint/23223/1/PP_HAMIMA%20HASHIM%20BM%20T%2010_5.pdf