Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim

This study is mainly about the factors affecting consumer purchasing decision for halal food at Pasar Tani Mega. This study was conducted to measure the factors that affecting consumer purchasing decision for halal food which are halal logo displayed on packaging, awareness of cleanliness, religion...

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Main Author:	Hashim, Hamima
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	S Agriculture (General) Farmers Administration. Policy
Online Access:	http://ir.uitm.edu.my/id/eprint/23223/ http://ir.uitm.edu.my/id/eprint/23223/1/PP_HAMIMA%20HASHIM%20BM%20T%2010_5.pdf

id	uitm-23223
recordtype	eprints
spelling	uitm-232232019-02-19T09:20:24Z http://ir.uitm.edu.my/id/eprint/23223/ Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim Hashim, Hamima S Agriculture (General) Farmers Administration. Policy This study is mainly about the factors affecting consumer purchasing decision for halal food at Pasar Tani Mega. This study was conducted to measure the factors that affecting consumer purchasing decision for halal food which are halal logo displayed on packaging, awareness of cleanliness, religion of seller and ingredient at Pasar Tani Mega. The purpose of this study is more focusing on to determine the relationship between the factors that affecting consumer purchasing decision for halal food with halal logo displayed on packaging, awareness of cleanliness, religion of seller and ingredient. The respondents for this study are the customers of Pasar Tani Mega. The data from this research was collected by the questionnaire that given to the respondents. Then the data were analyzed using reliability analysis, frequency distribution, cross tabulation, correlation coefficient and multiple linear regressions. Based on the correlations coefficient analysis, it shows that all the four independent variables have significant relationship with the dependent variables which are consumer purchasing decision for halal food at Pasar Tani. Based on the result of multiple linear regressions, it shows that ingredient become the most that affecting the consumer purchasing decision for halal food at Pasar Tani Mega FAMA. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23223/1/PP_HAMIMA%20HASHIM%20BM%20T%2010_5.pdf Hashim, Hamima (2010) Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	S Agriculture (General) Farmers Administration. Policy
spellingShingle	S Agriculture (General) Farmers Administration. Policy Hashim, Hamima Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim
description	This study is mainly about the factors affecting consumer purchasing decision for halal food at Pasar Tani Mega. This study was conducted to measure the factors that affecting consumer purchasing decision for halal food which are halal logo displayed on packaging, awareness of cleanliness, religion of seller and ingredient at Pasar Tani Mega. The purpose of this study is more focusing on to determine the relationship between the factors that affecting consumer purchasing decision for halal food with halal logo displayed on packaging, awareness of cleanliness, religion of seller and ingredient. The respondents for this study are the customers of Pasar Tani Mega. The data from this research was collected by the questionnaire that given to the respondents. Then the data were analyzed using reliability analysis, frequency distribution, cross tabulation, correlation coefficient and multiple linear regressions. Based on the correlations coefficient analysis, it shows that all the four independent variables have significant relationship with the dependent variables which are consumer purchasing decision for halal food at Pasar Tani. Based on the result of multiple linear regressions, it shows that ingredient become the most that affecting the consumer purchasing decision for halal food at Pasar Tani Mega FAMA.
format	Student Project
author	Hashim, Hamima
author_facet	Hashim, Hamima
author_sort	Hashim, Hamima
title	Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim
title_short	Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim
title_full	Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim
title_fullStr	Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim
title_full_unstemmed	Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim
title_sort	consumer purchasing decision for halal food at pasar tani mega fama / hamima hashim
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/23223/ http://ir.uitm.edu.my/id/eprint/23223/1/PP_HAMIMA%20HASHIM%20BM%20T%2010_5.pdf
first_indexed	2023-09-18T23:10:19Z
last_indexed	2023-09-18T23:10:19Z
_version_	1777418758676021248

Consumer purchasing decision for Halal food at Pasar Tani Mega FAMA / Hamima Hashim

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