A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin
The title for this research study is “A Study on Consumer Purchase Intention towards Smartphone Brand from China among Millenials in Malacca”. The main objective for this research is to examine the relationship between price, perceived quality, brand awareness, perceived feature towards purchase int...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23389/ http://ir.uitm.edu.my/id/eprint/23389/1/PPb_ABDUL%20AZIM%20JAMALUDDIN%20M%20BM%2019_5.pdf |