Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
The purpose of this study is to examine the determinants of purchase intention of counterfeit fashion products among young generation. It helps companies to understand the main factors that influence purchase intention of counterfeit fashion products. The questionnaires survey via an online survey w...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23446/ http://ir.uitm.edu.my/id/eprint/23446/1/PPb_AZIRA%20FARHANA%20AIDI%20ZAMRI%20M%20BM%2019_5.pdf |