Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri

The purpose of this study is to examine the determinants of purchase intention of counterfeit fashion products among young generation. It helps companies to understand the main factors that influence purchase intention of counterfeit fashion products. The questionnaires survey via an online survey w...

Full description

Bibliographic Details
Main Author:	Aidi Zamri, Azira Farhana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Youth Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23446/ http://ir.uitm.edu.my/id/eprint/23446/1/PPb_AZIRA%20FARHANA%20AIDI%20ZAMRI%20M%20BM%2019_5.pdf

id	uitm-23446
recordtype	eprints
spelling	uitm-234462019-03-19T07:38:17Z http://ir.uitm.edu.my/id/eprint/23446/ Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri Aidi Zamri, Azira Farhana Youth Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to examine the determinants of purchase intention of counterfeit fashion products among young generation. It helps companies to understand the main factors that influence purchase intention of counterfeit fashion products. The questionnaires survey via an online survey was used for online data collection by 200 respondents among the young generation in the Shah Alam City. Convenient sampling was employed and Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Pearson correlation, and multiple regressions were used to test the research hypotheses. It is found that past experience found significant in influencing the young generation’s purchase intention towards counterfeit fashion products. Additionally, the product knowledge and social influence have positively affects the purchase intention towards counterfeit fashion products. Meanwhile, perceived risk has a negative effect on purchase intention towards counterfeit fashion products. The other variables for this research study should be included and investigated in the future. It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23446/1/PPb_AZIRA%20FARHANA%20AIDI%20ZAMRI%20M%20BM%2019_5.pdf Aidi Zamri, Azira Farhana (2019) Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Youth Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Youth Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Aidi Zamri, Azira Farhana Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
description	The purpose of this study is to examine the determinants of purchase intention of counterfeit fashion products among young generation. It helps companies to understand the main factors that influence purchase intention of counterfeit fashion products. The questionnaires survey via an online survey was used for online data collection by 200 respondents among the young generation in the Shah Alam City. Convenient sampling was employed and Statistical Package for Social Science (SPSS) version 20 was used to analyse the data. Pearson correlation, and multiple regressions were used to test the research hypotheses. It is found that past experience found significant in influencing the young generation’s purchase intention towards counterfeit fashion products. Additionally, the product knowledge and social influence have positively affects the purchase intention towards counterfeit fashion products. Meanwhile, perceived risk has a negative effect on purchase intention towards counterfeit fashion products. The other variables for this research study should be included and investigated in the future. It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product.
format	Student Project
author	Aidi Zamri, Azira Farhana
author_facet	Aidi Zamri, Azira Farhana
author_sort	Aidi Zamri, Azira Farhana
title	Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
title_short	Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
title_full	Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
title_fullStr	Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
title_full_unstemmed	Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
title_sort	purchase intention of counterfeit fashion products among young generation / azira farhana aidi zamri
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23446/ http://ir.uitm.edu.my/id/eprint/23446/1/PPb_AZIRA%20FARHANA%20AIDI%20ZAMRI%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:41Z
last_indexed	2023-09-18T23:10:41Z
_version_	1777418782128472064

Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri

Similar Items