Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad

Aim of this study is to investigate the factors that can be considered as important factor of youth’s online purchasing intention. Besides that, the objective of this study is to identify the most influential determinants of online shopping intention among youth’s. The independent variables of this...

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Bibliographic Details
Main Author:	Ahmad, Mohamad Fidry
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	HF Commerce Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Youth
Online Access:	http://ir.uitm.edu.my/id/eprint/23462/ http://ir.uitm.edu.my/id/eprint/23462/1/PPb_MOHAMAD%20FIDRY%20AHMAD%20M%20BM%2019_5.pdf

id	uitm-23462
recordtype	eprints
spelling	uitm-234622019-03-20T01:24:02Z http://ir.uitm.edu.my/id/eprint/23462/ Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad Ahmad, Mohamad Fidry HF Commerce Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Youth Aim of this study is to investigate the factors that can be considered as important factor of youth’s online purchasing intention. Besides that, the objective of this study is to identify the most influential determinants of online shopping intention among youth’s. The independent variables of this study are consisting of perceived ease of use, perceived usefulness and perceived enjoyment. One hundred (100) respondents be collected using a google form. The primary data and secondary data also used to find information for supporting sampling technique. Furthermore, the researcher used questionnaire as the method to collect all the data from sample respondents in accomplishing the research objectives. The finding showed that perceived ease of use, perceived usefulness and perceived enjoyment has influence on online shopping intention among youth’s. Therefore, the three variables which is perceived ease of use, perceived usefulness and perceived ease of use show positive relationship towards the online shopping intention among youth’s. Lastly, discussion and recommendation have in the last of the research to improve the skill of future researcher, convenience sampling used in the research. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23462/1/PPb_MOHAMAD%20FIDRY%20AHMAD%20M%20BM%2019_5.pdf Ahmad, Mohamad Fidry (2019) Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	HF Commerce Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Youth
spellingShingle	HF Commerce Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Youth Ahmad, Mohamad Fidry Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad
description	Aim of this study is to investigate the factors that can be considered as important factor of youth’s online purchasing intention. Besides that, the objective of this study is to identify the most influential determinants of online shopping intention among youth’s. The independent variables of this study are consisting of perceived ease of use, perceived usefulness and perceived enjoyment. One hundred (100) respondents be collected using a google form. The primary data and secondary data also used to find information for supporting sampling technique. Furthermore, the researcher used questionnaire as the method to collect all the data from sample respondents in accomplishing the research objectives. The finding showed that perceived ease of use, perceived usefulness and perceived enjoyment has influence on online shopping intention among youth’s. Therefore, the three variables which is perceived ease of use, perceived usefulness and perceived ease of use show positive relationship towards the online shopping intention among youth’s. Lastly, discussion and recommendation have in the last of the research to improve the skill of future researcher, convenience sampling used in the research.
format	Student Project
author	Ahmad, Mohamad Fidry
author_facet	Ahmad, Mohamad Fidry
author_sort	Ahmad, Mohamad Fidry
title	Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad
title_short	Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad
title_full	Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad
title_fullStr	Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad
title_full_unstemmed	Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad
title_sort	factors influencing youth’s online purchasing intention / mohamad fidry ahmad
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23462/ http://ir.uitm.edu.my/id/eprint/23462/1/PPb_MOHAMAD%20FIDRY%20AHMAD%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:44Z
last_indexed	2023-09-18T23:10:44Z
_version_	1777418784323141632

Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad

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