A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan

This thesis report the findings of a study issues concerning the factors influencing potential consumers purchase decision of automobile in Malaysia. There are too many car manufacturer and they compete with each other to improve their products. This study investigated the factors influencing purcha...

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Bibliographic Details
Main Author: Mazridzuan, Muhammad Arif Azim
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23479/
http://ir.uitm.edu.my/id/eprint/23479/1/PPb_MUHAMMAD%20ARIF%20AZIM%20MAZRIDZUAN%20M%20BM%2018_5.pdf