A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
This thesis report the findings of a study issues concerning the factors influencing potential consumers purchase decision of automobile in Malaysia. There are too many car manufacturer and they compete with each other to improve their products. This study investigated the factors influencing purcha...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/23479/ http://ir.uitm.edu.my/id/eprint/23479/1/PPb_MUHAMMAD%20ARIF%20AZIM%20MAZRIDZUAN%20M%20BM%2018_5.pdf |
| id |
uitm-23479 |
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| recordtype |
eprints |
| spelling |
uitm-234792019-03-21T02:03:20Z http://ir.uitm.edu.my/id/eprint/23479/ A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan Mazridzuan, Muhammad Arif Azim Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This thesis report the findings of a study issues concerning the factors influencing potential consumers purchase decision of automobile in Malaysia. There are too many car manufacturer and they compete with each other to improve their products. This study investigated the factors influencing purchase decision of automobile in Malaysia and research framework adapted from (Rajput, 2011), (Brown & Carpenter, 2000), (Austin and Dinan, 2005), (Glowa, 2001). This study was developed to investigate the factors influencing purchase decision of automobile in Malaysia. Price, ergonomic features and fuel efficiency are the factors that used to influence potential consumers purchase decision of automobile in Malaysia. Survey was conducted to gather the data and 130 respondents has been answered the questionnaire using online survey. Data analysis was then based on the 130 valid responses. Results show that ergonomic features and fuel efficiency significantly influence the purchase decision while there is no significant relationship with price. The findings would be useful to help manufactures or car makers to improve and upgrade their products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23479/1/PPb_MUHAMMAD%20ARIF%20AZIM%20MAZRIDZUAN%20M%20BM%2018_5.pdf Mazridzuan, Muhammad Arif Azim (2018) A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| spellingShingle |
Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mazridzuan, Muhammad Arif Azim A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan |
| description |
This thesis report the findings of a study issues concerning the factors influencing potential consumers purchase decision of automobile in Malaysia. There are too many car manufacturer and they compete with each other to improve their products. This study investigated the factors influencing purchase decision of automobile in Malaysia and research framework adapted from (Rajput, 2011), (Brown & Carpenter, 2000), (Austin and Dinan, 2005), (Glowa, 2001).
This study was developed to investigate the factors influencing purchase decision of automobile in Malaysia. Price, ergonomic features and fuel efficiency are the factors that used to influence potential consumers purchase decision of automobile in Malaysia. Survey was conducted to gather the data and 130 respondents has been answered the questionnaire using online survey. Data analysis was then based on the 130 valid responses. Results show that ergonomic features and fuel efficiency significantly influence the purchase decision while there is no significant relationship with price. The findings would be useful to help manufactures or car makers to improve and upgrade their products. |
| format |
Student Project |
| author |
Mazridzuan, Muhammad Arif Azim |
| author_facet |
Mazridzuan, Muhammad Arif Azim |
| author_sort |
Mazridzuan, Muhammad Arif Azim |
| title |
A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan |
| title_short |
A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan |
| title_full |
A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan |
| title_fullStr |
A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan |
| title_full_unstemmed |
A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan |
| title_sort |
study on factors influencing potential consumers purchase decision of automobile in malaysia / muhammad arif azim mazridzuan |
| publisher |
Faculty of Business and Management |
| publishDate |
2018 |
| url |
http://ir.uitm.edu.my/id/eprint/23479/ http://ir.uitm.edu.my/id/eprint/23479/1/PPb_MUHAMMAD%20ARIF%20AZIM%20MAZRIDZUAN%20M%20BM%2018_5.pdf |
| first_indexed |
2023-09-18T23:10:46Z |
| last_indexed |
2023-09-18T23:10:46Z |
| _version_ |
1777418786818752512 |