Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi
This study aims to investigate the determinant factors that Muslim consumers may consider in buying Halal food product from Non-Muslim manufacturer where a majority of Muslim consumers have negative perception, still refuse and unconfident to buy those products. There are three determinant factors...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23494/ http://ir.uitm.edu.my/id/eprint/23494/1/PPb_NAZATUL%20SUZANA%20MOHD%20FAUZI%20M%20BM%2019_5.pdf |