Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi

This study aims to investigate the determinant factors that Muslim consumers may consider in buying Halal food product from Non-Muslim manufacturer where a majority of Muslim consumers have negative perception, still refuse and unconfident to buy those products. There are three determinant factors...

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Bibliographic Details
Main Author:	Mohd Fauzi, Nazatul Suzana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/23494/ http://ir.uitm.edu.my/id/eprint/23494/1/PPb_NAZATUL%20SUZANA%20MOHD%20FAUZI%20M%20BM%2019_5.pdf

id	uitm-23494
recordtype	eprints
spelling	uitm-234942019-03-21T01:34:02Z http://ir.uitm.edu.my/id/eprint/23494/ Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi Mohd Fauzi, Nazatul Suzana Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study aims to investigate the determinant factors that Muslim consumers may consider in buying Halal food product from Non-Muslim manufacturer where a majority of Muslim consumers have negative perception, still refuse and unconfident to buy those products. There are three determinant factors proposed in this study which is Halal awareness, Islamic brand and product ingredient. Hence, a survey of 278 Muslim consumers around Majlis Perbandaran Kajang company in Selangor was collected to be analyzed. The measuring items for the survey are reliable and valid as its value of Cronbach’s Alpha are bigger than 0.700 in values. Multiple Linear Regression and ANOVA Test was conducted to find out the relationship of the variables as well as the hypothesis suggested and find the answers for all the research questions. The results showed that Halal awareness and product ingredient are positively influenced intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor. It is expected that the findings of the study will beneficial for the Non-Muslim manufacturers to develop the best strategy in winning the heart of Muslim consumers as well as increase Muslim confidence and trust of Non- Muslim Halal food product. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23494/1/PPb_NAZATUL%20SUZANA%20MOHD%20FAUZI%20M%20BM%2019_5.pdf Mohd Fauzi, Nazatul Suzana (2019) Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Food industry and trade. Halal food industry. Certification Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Fauzi, Nazatul Suzana Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi
description	This study aims to investigate the determinant factors that Muslim consumers may consider in buying Halal food product from Non-Muslim manufacturer where a majority of Muslim consumers have negative perception, still refuse and unconfident to buy those products. There are three determinant factors proposed in this study which is Halal awareness, Islamic brand and product ingredient. Hence, a survey of 278 Muslim consumers around Majlis Perbandaran Kajang company in Selangor was collected to be analyzed. The measuring items for the survey are reliable and valid as its value of Cronbach’s Alpha are bigger than 0.700 in values. Multiple Linear Regression and ANOVA Test was conducted to find out the relationship of the variables as well as the hypothesis suggested and find the answers for all the research questions. The results showed that Halal awareness and product ingredient are positively influenced intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor. It is expected that the findings of the study will beneficial for the Non-Muslim manufacturers to develop the best strategy in winning the heart of Muslim consumers as well as increase Muslim confidence and trust of Non- Muslim Halal food product.
format	Student Project
author	Mohd Fauzi, Nazatul Suzana
author_facet	Mohd Fauzi, Nazatul Suzana
author_sort	Mohd Fauzi, Nazatul Suzana
title	Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi
title_short	Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi
title_full	Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi
title_fullStr	Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi
title_full_unstemmed	Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi
title_sort	intention to buy halal food product from non-muslim manufacturer among muslims in selangor / nazatul suzana mohd fauzi
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23494/ http://ir.uitm.edu.my/id/eprint/23494/1/PPb_NAZATUL%20SUZANA%20MOHD%20FAUZI%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:48Z
last_indexed	2023-09-18T23:10:48Z
_version_	1777418788993499136

Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi

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