Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek
The purposed of this study is to identify the factors influencing Halal food purchasing by Non-Muslim at Alor Gajah area. The model is proposed by reviewing consumer behavior theories, which is using theory of planned behavior (TPB). The research is based on a sample of 280 respondents. The results...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23549/ http://ir.uitm.edu.my/id/eprint/23549/1/PPb_NUR%20NADZIRAH%20ABD.%20MALEK%20M%20BM%2019_5.pdf |