Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim

Because of the trouble, most bookstores were facing, the researcher proposed a factor that contributes to the success of customer satisfaction. With this, the study aimed to look into the relationship of that factor that leads to customer satisfaction. After which, it looked into the relationship of...

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Bibliographic Details
Main Author:	Hashim, Nurul Soleha
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/23585/ http://ir.uitm.edu.my/id/eprint/23585/1/PPb_NURUL%20SOLEHA%20HASHIM%20M%20BM%2018_5.pdf

id	uitm-23585
recordtype	eprints
spelling	uitm-235852019-03-29T01:54:08Z http://ir.uitm.edu.my/id/eprint/23585/ Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim Hashim, Nurul Soleha Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Because of the trouble, most bookstores were facing, the researcher proposed a factor that contributes to the success of customer satisfaction. With this, the study aimed to look into the relationship of that factor that leads to customer satisfaction. After which, it looked into the relationship of this variable towards the service marketing. It found four variable towards particularly ambient condition, staff attitude, service quality and product availability at MPH Bookstores. The researcher was able to gather 230 respondents from the customers who had experience in buying books at MPH Bookstores Publika. Respondents of the study will be selected using convenience sampling. After data collection, Statistical Package for the Social Sciences (SPSS) will be employed for data analysis. The data find shows all the variable are positively correlated with customer satisfaction. Overall, the result of the study is important for marketers to identify the important factors that influence customer satisfaction with service marketing at Bookstores. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23585/1/PPb_NURUL%20SOLEHA%20HASHIM%20M%20BM%2018_5.pdf Hashim, Nurul Soleha (2018) Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Hashim, Nurul Soleha Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
description	Because of the trouble, most bookstores were facing, the researcher proposed a factor that contributes to the success of customer satisfaction. With this, the study aimed to look into the relationship of that factor that leads to customer satisfaction. After which, it looked into the relationship of this variable towards the service marketing. It found four variable towards particularly ambient condition, staff attitude, service quality and product availability at MPH Bookstores. The researcher was able to gather 230 respondents from the customers who had experience in buying books at MPH Bookstores Publika. Respondents of the study will be selected using convenience sampling. After data collection, Statistical Package for the Social Sciences (SPSS) will be employed for data analysis. The data find shows all the variable are positively correlated with customer satisfaction. Overall, the result of the study is important for marketers to identify the important factors that influence customer satisfaction with service marketing at Bookstores.
format	Student Project
author	Hashim, Nurul Soleha
author_facet	Hashim, Nurul Soleha
author_sort	Hashim, Nurul Soleha
title	Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
title_short	Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
title_full	Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
title_fullStr	Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
title_full_unstemmed	Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
title_sort	consumer perception on mph bookstores service marketing towards achieving customer satisfaction / nurul soleha hashim
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23585/ http://ir.uitm.edu.my/id/eprint/23585/1/PPb_NURUL%20SOLEHA%20HASHIM%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:10:59Z
last_indexed	2023-09-18T23:10:59Z
_version_	1777418800699801600

Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim

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