Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman

The purpose of this research is to study the factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru. While service quality is considered as an important factor on generating customer satisfaction and repurchase intention. Methodology – The SERVQUAL Model develop...

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Bibliographic Details
Main Author: Sulaiman, Nurul Amanina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23612/
http://ir.uitm.edu.my/id/eprint/23612/1/PPb_NURUL%20AMANINA%20SULAIMAN%20M%20BM%2019_5.pdf