The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad

The purpose of this research is to study on the factors influencing customer satisfaction in hotel industry. There are some factors that influence customer satisfaction which consists of facilities, prices and services. The method used in this research is simple random sampling method whereby the re...

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Bibliographic Details
Main Author: Ahmad, Norazidah
Format: Student Project
Language:English
Published: Faculty of Business Management 2015
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24229/
http://ir.uitm.edu.my/id/eprint/24229/1/PPb_NORAZIDAH%20AHMAD%20BM%20K%2015_5.pdf