Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle

Rice (Oryza sativa) was the most essential food crop which been cultivated worldwide. It was the second important food crop in the world after wheat and Asia was the largest producer and consumer of rice. In Malaysia, rice was a staple food for Malaysians despite the introduction of other food item....

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Main Author:	Zulkifle, Nik Luqman Hakim
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2019
Subjects:	Agricultural economics Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/24375/

id	uitm-24375
recordtype	eprints
spelling	uitm-243752019-05-29T08:02:50Z http://ir.uitm.edu.my/id/eprint/24375/ Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle Zulkifle, Nik Luqman Hakim Agricultural economics Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General) Rice (Oryza sativa) was the most essential food crop which been cultivated worldwide. It was the second important food crop in the world after wheat and Asia was the largest producer and consumer of rice. In Malaysia, rice was a staple food for Malaysians despite the introduction of other food item. It’s production in Malaysia was low as compared with other countries that rice growing in the world. The objective of the study was to determine the factors that influence the acceptance level toward imported rice in Malaysia. Survey method was used for data collection. The questionnaires have been distributed to 200 respondents which 100 males and 100 females. Statistical Package for Science Computer Software (SPSS) were used to analysis result and interpret based on descriptive analysis and factor analysis. Kaiser-Meyer-Olkin Measure of Sampling Adequacy (KMO) was 0.766 indicated that the value was acceptable which means factor analysis was appropriate for the data. Factor analysis result shows that price was the dominant attribute which represented by three factors that eigenvalues more than 1, factor 1 (quality), factor 2 (availability), and factor 3 (price). It was about 61.42% of the total variance explained by the factors. Therefore, it can be concluded the most dominant factor that influence acceptance level of Malaysian’s consumers toward purchasing imported rice was quality factor. As recommendation, producers need to improve the quality of rice based on government quality standards. One of the characteristics of a good quality rice is its long life. As we know that most imported rice have higher quality compared to local rice for example, Jasmine (imported rice) and ST15 varieties (local rice). If our rice meets the quality standards set by the government, it is not impossible for our rice to be a challenger of other rice imported from other countries. Faculty of Plantation and Agrotechnology 2019 Student Project NonPeerReviewed Zulkifle, Nik Luqman Hakim (2019) Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Agricultural economics Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General)
spellingShingle	Agricultural economics Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General) Zulkifle, Nik Luqman Hakim Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle
description	Rice (Oryza sativa) was the most essential food crop which been cultivated worldwide. It was the second important food crop in the world after wheat and Asia was the largest producer and consumer of rice. In Malaysia, rice was a staple food for Malaysians despite the introduction of other food item. It’s production in Malaysia was low as compared with other countries that rice growing in the world. The objective of the study was to determine the factors that influence the acceptance level toward imported rice in Malaysia. Survey method was used for data collection. The questionnaires have been distributed to 200 respondents which 100 males and 100 females. Statistical Package for Science Computer Software (SPSS) were used to analysis result and interpret based on descriptive analysis and factor analysis. Kaiser-Meyer-Olkin Measure of Sampling Adequacy (KMO) was 0.766 indicated that the value was acceptable which means factor analysis was appropriate for the data. Factor analysis result shows that price was the dominant attribute which represented by three factors that eigenvalues more than 1, factor 1 (quality), factor 2 (availability), and factor 3 (price). It was about 61.42% of the total variance explained by the factors. Therefore, it can be concluded the most dominant factor that influence acceptance level of Malaysian’s consumers toward purchasing imported rice was quality factor. As recommendation, producers need to improve the quality of rice based on government quality standards. One of the characteristics of a good quality rice is its long life. As we know that most imported rice have higher quality compared to local rice for example, Jasmine (imported rice) and ST15 varieties (local rice). If our rice meets the quality standards set by the government, it is not impossible for our rice to be a challenger of other rice imported from other countries.
format	Student Project
author	Zulkifle, Nik Luqman Hakim
author_facet	Zulkifle, Nik Luqman Hakim
author_sort	Zulkifle, Nik Luqman Hakim
title	Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle
title_short	Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle
title_full	Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle
title_fullStr	Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle
title_full_unstemmed	Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle
title_sort	analysis on acceptance level of malaysian’s consumers towards purchasing imported rice: case study at jasin, melaka / nik luqman hakim zulkifle
publisher	Faculty of Plantation and Agrotechnology
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/24375/
first_indexed	2023-09-18T23:12:26Z
last_indexed	2023-09-18T23:12:26Z
_version_	1777418892052791296

Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle

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