Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail

Rice (Oryza sativa) is the most essential food crop which been cultivated worldwide. Rice production in Malaysia is low compared with other countries other rice growing in the world. This study is conducted at Rantau Panjang because the area is located near the Malaysia-Thailand border. The objectiv...

Full description

Bibliographic Details
Main Author: Rj Ismail, Rj Muhamad Irham
Format: Student Project
Published: Faculty of Plantation and Agrotechnology 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24460/