Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar

This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing co...

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Bibliographic Details
Main Authors: Abdul Talib, Adibah, Shamsul Kahar, Amalina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/24584/
http://ir.uitm.edu.my/id/eprint/24584/1/PPb_ADIBAH%20ABDUL%20TALIB%20M%20BM%2014_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/24584/
http://ir.uitm.edu.my/id/eprint/24584/1/PPb_ADIBAH%20ABDUL%20TALIB%20M%20BM%2014_5.pdf

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