Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab

This research is about a study of the understanding Chinese people towards Takaful product. For indicate agent role’s, service quality and product itself used to identify the understanding Chinese people towards Takaful product is. The agent roles consist of knowledge, experiences and tactic to attr...

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Bibliographic Details
Main Author: Wahab, Aimiliana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24638/
http://ir.uitm.edu.my/id/eprint/24638/1/PPb_AIMILIANA%20WAHAB%20M%20BM%2010_5.pdf