Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon

In future success in business, it relies on delivering a unique and complete holiday experience. The critical success for the hotel industry is building customer loyalty. It brings customer experiences, service quality, customer value and customer satisfactions are major determinants of customer loy...

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Bibliographic Details
Main Author:	Ismon, Ameerah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/24667/ http://ir.uitm.edu.my/id/eprint/24667/1/PPb_AMEERAH%20ISMON%20M%20BM%2011_5.pdf

id	uitm-24667
recordtype	eprints
spelling	uitm-246672019-07-19T07:51:30Z http://ir.uitm.edu.my/id/eprint/24667/ Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon Ismon, Ameerah Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction In future success in business, it relies on delivering a unique and complete holiday experience. The critical success for the hotel industry is building customer loyalty. It brings customer experiences, service quality, customer value and customer satisfactions are major determinants of customer loyalty. Hence the hotel industry like other industries is realizing the significance of customer centered philosophies with the overall goal in terms of customer satisfaction is to stay as close to their customers as possible. The objective of the study is to examine the relationship between customer loyalty as dependent variables and customer experiences, service quality, customer value, and customer satisfaction as independent variables. The customer experiences have been defined as functional clues, mechanic clues, and humanic clues. This variable will be investigated in relation to their impact on customer loyalty. 5 Likert scales were used to gauge the responses. Some of the major limitations of the research include time consuming of data gathering and analysis, self selecting sample, and survey administration. Overalls, these findings and recommendations can be used by the company to ensure their performance increase and customer will prefer their company. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24667/1/PPb_AMEERAH%20ISMON%20M%20BM%2011_5.pdf Ismon, Ameerah (2011) Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Ismon, Ameerah Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
description	In future success in business, it relies on delivering a unique and complete holiday experience. The critical success for the hotel industry is building customer loyalty. It brings customer experiences, service quality, customer value and customer satisfactions are major determinants of customer loyalty. Hence the hotel industry like other industries is realizing the significance of customer centered philosophies with the overall goal in terms of customer satisfaction is to stay as close to their customers as possible. The objective of the study is to examine the relationship between customer loyalty as dependent variables and customer experiences, service quality, customer value, and customer satisfaction as independent variables. The customer experiences have been defined as functional clues, mechanic clues, and humanic clues. This variable will be investigated in relation to their impact on customer loyalty. 5 Likert scales were used to gauge the responses. Some of the major limitations of the research include time consuming of data gathering and analysis, self selecting sample, and survey administration. Overalls, these findings and recommendations can be used by the company to ensure their performance increase and customer will prefer their company.
format	Student Project
author	Ismon, Ameerah
author_facet	Ismon, Ameerah
author_sort	Ismon, Ameerah
title	Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
title_short	Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
title_full	Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
title_fullStr	Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
title_full_unstemmed	Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
title_sort	determinants of building customer loyalty in d’impian inn hotel parit raja / ameerah ismon
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/24667/ http://ir.uitm.edu.my/id/eprint/24667/1/PPb_AMEERAH%20ISMON%20M%20BM%2011_5.pdf
first_indexed	2023-09-18T23:13:05Z
last_indexed	2023-09-18T23:13:05Z
_version_	1777418932588642304

Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon

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