The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail

This research conducted focusing on “The Effectiveness of Integrated Marketing Communication Used by UMW Pennzoil Distribution Sdn Bhd, Shah Alam in Promoting Lubricant Oil”. Since a marketing communication is quite important nowadays, customers’ point of view are very important to ensure the effect...

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Bibliographic Details
Main Author: Ismail, Azizah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2012
Subjects:
Marketing
Market segmentation. Target marketing
Product management
Online Access:http://ir.uitm.edu.my/id/eprint/24781/
http://ir.uitm.edu.my/id/eprint/24781/1/PPb_AZIZAH%20ISMAIL%20M%20BM%2012_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/24781/
http://ir.uitm.edu.my/id/eprint/24781/1/PPb_AZIZAH%20ISMAIL%20M%20BM%2012_5.pdf

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