Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan
The purpose of this study was to investigate the relationship of the selected independent variables : product , price and newspaper’s content with dependent variable which is customer satisfaction. In order to provide a guide in the study, three hypotheses were formulated. Data were collected fro...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24833/ http://ir.uitm.edu.my/id/eprint/24833/1/PPb_DHABITAH%20RUSLAN%20M%20BM%2009_5.pdf |