Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acc...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24839/ http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf |