Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar

The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acc...

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Bibliographic Details
Main Author:	Mohammad @ Mokhtar, Elena Sofia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Banking Acceptances Computer networks. Electronic information resources . Including the Internet
Online Access:	http://ir.uitm.edu.my/id/eprint/24839/ http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf

id	uitm-24839
recordtype	eprints
spelling	uitm-248392019-07-25T07:38:10Z http://ir.uitm.edu.my/id/eprint/24839/ Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar Mohammad @ Mokhtar, Elena Sofia Banking Acceptances Computer networks. Electronic information resources . Including the Internet The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acceptance of internet banking towards Maybank’s customers. The findings found that performance expectancy, effort expectancy, social impact and anxiety are all significantly affecting the acceptance of the customers towards the internet banking. The findings also predict that predict 36.8 per cent of the variations internet banking acceptance. The acceptance led by the satisfaction among the customers itself, thus the dependent variable are measures based on the satisfaction acceptance where the highest mean is 4.02 where most of the respondents agree with the facilitating conditions to use internet banking is one of the factors that influenced the customer acceptance. Implications for banks are that they need to put much effort not only into making a user-friendly internet bank, but also into explaining to their customers how the internet bank is useful to them. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf Mohammad @ Mokhtar, Elena Sofia (2014) Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Banking Acceptances Computer networks. Electronic information resources . Including the Internet
spellingShingle	Banking Acceptances Computer networks. Electronic information resources . Including the Internet Mohammad @ Mokhtar, Elena Sofia Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
description	The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acceptance of internet banking towards Maybank’s customers. The findings found that performance expectancy, effort expectancy, social impact and anxiety are all significantly affecting the acceptance of the customers towards the internet banking. The findings also predict that predict 36.8 per cent of the variations internet banking acceptance. The acceptance led by the satisfaction among the customers itself, thus the dependent variable are measures based on the satisfaction acceptance where the highest mean is 4.02 where most of the respondents agree with the facilitating conditions to use internet banking is one of the factors that influenced the customer acceptance. Implications for banks are that they need to put much effort not only into making a user-friendly internet bank, but also into explaining to their customers how the internet bank is useful to them.
format	Student Project
author	Mohammad @ Mokhtar, Elena Sofia
author_facet	Mohammad @ Mokhtar, Elena Sofia
author_sort	Mohammad @ Mokhtar, Elena Sofia
title	Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
title_short	Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
title_full	Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
title_fullStr	Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
title_full_unstemmed	Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
title_sort	customer’s acceptance towards internet banking in maybank / elena sofia mohammad @ mokhtar
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24839/ http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:28Z
last_indexed	2023-09-18T23:13:28Z
_version_	1777418956972228608

Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar

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