Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
In January 2013, based on Interconnected Economies: Benefiting from Global Value Chains – Synthesis Report Organization, from Economic Co-operation and Development (OECD) Development Assistance Committee’s, stated that Asia are competing each other to build strong brand and set many records for econ...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24922/ http://ir.uitm.edu.my/id/eprint/24922/1/PPb_FATIN%20NABILAH%20ABDULLAH%20M%20BM%2014_5.pdf |